Project Name:

Courses for Horses

Project Description:

Optimised tagging and searching content lists, weighted by psycographic peers

Who We Are:

• Gerred Blyth (amberlight)
• Andrew Knott (poke)
• Nicolas Roope (poke)

Contact/Email:

gerred@amber-light.co.uk

IM

gerred@hotmail.com

aknott@mac.com

nikroope@skype.com

One-line Sell

"Good enough" personalisation allows users to easier navigate and find content to their taste from the BBC's On-Demand archive.

One-paragraph Explainer

Courses for Horses allows users to focus any presentation of the BBC's programmes to their tastes. Using a very engaging "just good enough" personalisation interface, users will find that the BBC has more than they thought to meet their tastes and match their viewing moods. Navigation within content will be enhanced because it is weighted by users 'taste peers'.

Its natural home is as a layer on the My BBC player. Without it, the large On-Demand archive puts a crushing burden of choice on the user, and the BBC risks presenting lowest-common-denominator offerings to users, thereby alienating large audience groups.

Our Survey: http://www.surveymonkey.com/s.asp?u=468391949292